OPIE Software brought me on to assist their marketing team with marketing creatives.
As a medical technology brand in the prosthetics, they needed to maintain a professional, sleek, clean, and modern approach to their communications, design, and user experience.
My first major project was rebranding the company's 10-year-standing brand guidelines, which had naturally run it's course and needed an updated brand.
The main issue was the different sub-brands -- OPIE Anywhere, Futura, OPIE Choice, OPIECon, and OPIE Fundamentals of Excellence -- were disjointed and lacked consistency across each brand.
This led to confusion in our audience, as well as customers and prospective partners.
To address this issue, I updated the color palettes across the sub-brands with colors associated to trust, innovation, boldness, and overall positivity. I focused on creating brand standards backed by a shift in the visual and written communications as well.
Below is the Branding Guide, a few social media posts and monthly ads I designed.
As a part of the marketing team, I was also responsible for creating our monthly ad in the industry print magazine, social media management and content creation, as well as assisting with design needs for the software like splashes and popup elements using a mix of Canva and Adobe Illustrator, Photoshop, and InDesign.
While I can't include any of the software portions, below is some of the print and social work I did.
"Aaliyah possesses a remarkable ability to think strategically, creating comprehensive marketing plans that considered both short-term and long-term goals. Her insights were instrumental in developing effective social media campaigns that drove results. She is an exceptionally creative marketer and consistently brought fresh ideas to the table, which added uniqueness and flair to our marketing materials."
- Jasmine, Marketing Director at OPIE Software (2020)
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