Shop Finger Lakes is an upcoming e-commerce platform catered to the local sellers and crafters of the Finger Lakes Region in Upstate New York.
The founders came to me looking for a brand that was:
Artistic, "hand-made", simple, authentic, but also professional.
Artistic, "hand-made", simple, authentic, but also professional.
After our take-off meeting, I hit the drawing board.
The first stage is all about getting every idea (good, bad, or indifferent) onto paper.
As I was going through color palettes, type, and other visual imagery, the feel I knew I needed was something hand-made living online -- where you could feel the soul and the artistic nature the Finger Lakes through the screen.
The Finger Lakes region is truly one-of-a-kind, and the brand here needed to match that.
I had spent the better half of my life in the area so the drafting phase was FILLED with ideas.
After MANY silly doodles, we landed on the final concept.
Now, we're hitting the ground running getting ready to launch a full brand working on the website, social/digital campaigns, and other launch campaign task items.
Unfortunately, no sneak peeks for the public on that one. But if you pay attention, you'll see it soon!
Keep an eye out on our @shopfingerlakes for more updates to come!
"What sets Aaliyah apart is her ability to effortlessly capture and translate the essence of a brand into stunning visuals. Her attention to detail is remarkable, ensuring that every aspect of the design aligns seamlessly with the brand. Beyond her technical skills, she possesses a collaborative spirit, readily incorporating feedback and contributing insightful ideas to elevate the final product."
- Michelle, CEO & Founder of Shop Finger Lakes
Looking to do the same with your brand?