TopFire Media is a marketing design agency that specializes in marketing for franchises.
I was hired to aid in their creative assets for brands like Le Macaron French Pastries,
Gambino's Pizza, Paladino's Italian Eatery, and Home Matters Caregiving.
Gambino's Pizza, Paladino's Italian Eatery, and Home Matters Caregiving.
Each brand had different project requirements, tone, and messaging.
It was my responsibility to style the deliverables in their brand tone and style, and for some, to create it since they didn't have an established brand to begin with.
It was my responsibility to style the deliverables in their brand tone and style, and for some, to create it since they didn't have an established brand to begin with.
Home Matters Caregiving
Home Matters Caregiving needed a promotional document to send franchisee prospects, which TopFire Media calls an Industry Outlook.
Home Matters Caregiving needed a promotional document to send franchisee prospects, which TopFire Media calls an Industry Outlook.
These include industry stats, organizational information, and other audience specific content that potential prospects need and want to know before investing in a franchise.
I was responsible with formatting and designing this 8-page document in alignment with their online brand. Following a redesign of their website, their prior onboarding document did not match the brand and led to confusion and general distrust about the opportunity.
Paladino's Italian Eatery
Paladino's Italian Eatery needed digital ads to attract potential franchisees.
Paladino's Italian Eatery needed digital ads to attract potential franchisees.
The main goal of these digital ads was to create a modern Italian American experience that was not the stereotypical retro Italian restaurant style, but didn't lose recognition. The main target audience is potential franchise owners, business developers, and entrepreneurs, so it was crucial to make sure the important financial information was integrated with the brand feel to better encapsulate the business.
My main objective was to utilize a modernized hand-drawn look, upholding the family-owned pillar of their brand while avoiding the pitfall of a lot of similar restaurants -- an outdated, over-used style.
Looking to do something similar with your business?