TopFire Media is a marketing design agency that specializes in marketing for franchises.
I was hired to aid in their creative assets for brands like Le Macaron French Pastries,
Gambino's Pizza, Paladino's Italian Eatery, and Home Matters Caregiving.
Gambino's Pizza, Paladino's Italian Eatery, and Home Matters Caregiving.
Each brand had different project requirements, tone, and messaging.
It was my responsibility to style the deliverables in their brand tone and style, and for some, to create it since they didn't have an established brand to begin with.
It was my responsibility to style the deliverables in their brand tone and style, and for some, to create it since they didn't have an established brand to begin with.
La Macaron French Pastries
As a popular French pastry chain, this brand is extremely established and was one of the more fun collaborations I did here!
They needed a franchisee-facing carousel.
I wanted to keep the design light-hearted since the graphic would work as a sales touchpoint knowing most people don't respond well to be "sold at".
Home Matters Caregiving
Home Matters Caregiving needed a promotional document to send franchisee prospects, which TopFire Media calls an Industry Outlook.
Home Matters Caregiving needed a promotional document to send franchisee prospects, which TopFire Media calls an Industry Outlook.
These include industry stats, organizational information, and other audience specific content that potential prospects need and want to know before investing in a franchise.
I was responsible with formatting and designing this 8-page document in alignment with their online brand. Following a redesign of their website, their prior onboarding document did not match the brand and led to confusion and general distrust about the opportunity.
Paladino's Italian Eatery
Paladino's Italian Eatery needed digital ads to attract potential franchisees.
Paladino's Italian Eatery needed digital ads to attract potential franchisees.
The main goal of these was to portray a more modern Italian American experience that was not the stereotypical retro Italian restaurant style but didn't lose recognition.
My inspiration was to create a hand-drawn look, uphold the family-owned pillar of their brand,
Looking to do something similar with your business?